Allan Sigurðsson discovered his passion for film during art school, where he found the perfect platform to combine his love for music, photography, and moving images. Starting his career in editing and shooting, Allan has spent a decade in documentary filmmaking, as director, cameraman, and editor. He received Edda awards in 2022 and 2023 for "Tónlistarmennirnir okkar" (Cultural Programme of the Year) and "Velkominn Árni" (Documentary of the Year). Through the years, Allan has also directed numerous Icelandic commercials, recently winning three awards at the Cannes Lions Festival and three Effies for his work on the commercial “Welcome to the Icelandverse” (one of the country’s all-time most decorated commercial).